Looking to further improve their facilities Rooty Hill RSL had the vision to start shifting their focus to become more than just a members gaming club. Their aim was to become a busy hub for the diverse outer west community, with a primary focus on food, beverage, and entertainment. Our work aligned with the brand strategy developed by Example.

Phase one of this new vision began with a major re-development of the Rooty Hill Bar & Café. Partnering with interior architecture studio TomMarkHenry, who created a compelling offering and engaging experience that is welcoming and modern, our complimentary identity design and messaging not only appealed to the Rooty Hill RSLs current guests, but worked to attract the greater demographic within the area, particularly the 28 – 40 age bracket.

Project included: Creative Strategy / Identity Design / Tone of Voice & Copywriting / Typographic Design / Illustration / Signage